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Running a website can be a game of intellect; there is only a thin difference between bankruptcy and profitability. For anyone selling products online, a significant portion of time will be spent trying to optimize the conversion funnel and convert as many visitors as possible to paying customers.
There’s no longer a need to rely on your gut when tweaking your product offerings or checkout process; there are countless tools out there that are designed to give e-commerce website a wealth of information about their customers as well as bring more potential customers into their funnel. Below are profiles of Web apps that can be used to improve your conversion rate and generally improve your on-site monetization.
Click Tracking
Knowing what parts of your sales pages are attracting eyeballs and clicks can help you determine what’s working (and what isn’t). If you want insight into how your potential customers are engaging with your pages, check out these tools:
ClickHeat. This tool, offered by Labs Media, shows hot and cold “click zones” on an HTML page.
Cost: ClickHeat is free and open-source software. click here to sign up
Conversion Tracking
If you want a bit more visibility into your conversion funnel in order to determine which campaigns and strategies are working (and which aren’t), some of these apps may come in handy:
PadiTrack. This service allows users to track conversions through various funnels, pulling data in directly from Google Analytics. It also features tools to increase email subs through behavioral targeting.
Cost: Free! click here to sign up
Visitor Tracking & Analytics
Knowing how many people are on your site and how they’re interacting with your content and calls to action is a key part of any e-commerce site. Here are some resources for basic (and advanced) visitor analytics:
Piwik. This tool has a number of features that may be useful for ecommerce sites, including details on abandoned shopping carts and categories reporting. It also offers more traditional analytics metrics to track your visitors.
Cost: Free! click here to sign up
Clicky. This real-time analytics service allows site owners to get immediate notification on visits and conversions. There’s also a Clicky app that lets you monitor your site activity on the go.
Cost: Free! White label solutions start at $49/month. Click here to sign up
Feedjit. This tool lets you see the actual identity of visitors on your site, whether they’re friends and family or your biggest customers. The live traffic feed lets you understand how visitors are engaging with your site, and where their journeys begin and end.
Cost: There’s a basic free version, as well as plans priced at $4.95 and $9.95/month. Click here to sign up
Go Squared. This analytics package provides a ton of real-time data, including traffic sources, engagement metrics, and day-to-day comparisons.There’s a 14-day free trial on all options. Click here to sign up
ShinyStat. This software integrates analytics, detailed conversion reporting, and pay-per-click performance monitoring into one package.
Cost: There is a free version click here to sign up
Split Testing
Split testing is a huge part of any e-commerce site; if you’re not constantly experimenting with alternative layouts and user experiences, you’re leaving money on the table. Fortunately, there are a number of tools that make the split testing process more efficient and productive:
SiteSpect. This solution doesn’t involve any Javascript code or tag changes, making it an easy and fast way to start running A/B and multivariate test campaigns.
Cost: You’ll have to request a demo to get pricing info. click here to sign up
PPC Bid Management
If you’re in the e-commerce space, odds are that you’re familiar with PPC. The ability to attract new customers in a cost efficient manner through PPC marketing is often the difference between boom and bust for e-commerce sites. Below are some tools to help bring some discipline to your marketing efforts:
AdWords Conversion Optimizer. This official Google tool is designed to let you spend less time managing bids manually. On average, campaigns using the Conversion Optimizer get a 21% bump in conversions and lower CPA by 14%.
Cost: Free! click here to find out more
Email Marketing Apps
Keeping in touch with customers and others on your mailing list can be a critical driver of repeat business and new conversions. A modern e-commerce strategy requires a sophisticated email client that can handle list segmentation, autoresponder email campaigns, and advanced reporting.
MailChimp. This service lets you design and send emails to your audience, and includes a ton of advanced reporting options and integration into other platforms.
Cost: There is a free version, plans start at $10/month. Click here to sign up
GraphicMail. This service comes with free live training, a library with more than 400 templates, and solutions that let you send SMS/text messages as well.
Cost: Basic plans start at $9.95/month click here to sign up
Getresponse. This service lets you design and send emails to your audience.
Cost: There is a free version click here to sign up
Campaigner. This solution allows marketers to set up sign-up forms, manage and segment contact lists, and add automated recurring and triggered email campaigns.
Cost: Starts at $10/month click here to sign up
E-Commerce Consultants
Sometimes you need more than a slick software package to kickstart your e-commerce operations. When your business needs some personalized review and feedback, there are a number of e-commerce consultants out there who can help:
Solid Cactus. In addition to e-commerce software solutions, Solid Cactus offers personalized consulting services (they also have a great blog that’s worth bookmarking), click here to check them out
Wider Funnel. This company offers landing page optimization, conversion optimization, and help with implementing A/B/n and multivariate testing. The Wider Funnel Blog gives a good idea for the capabilities of the team there. click here to check them out
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